World Tea Expo – Core Educational Program 2010

Core Conference, June 11-13, is comprised of 55 individual sessions including focused tastings, hands-on workshops and executive & technical seminars.  Seminar topics cover the latest trends in the industry, beginner – advanced tea knowledge, sales & marketing tools, business solutions and recent research in tea and health.

Core Conference Overview
FRIDAY, JUNE 11
8:00 – 9:30 AM Tea 101, Bruce Richardson

A Road Map to Organic CertificationBeth Johnston 

Legal Requirements for Labeling Tea, Kristen Schneider

State of the Industry – An Origin Perspective (Panel Discussion), Moderated by George Jage

Focused Tasting: Discovering the Treasure of Yunnan China known as Pu’erh Cha, Philip Parda

9:45 – 10:45 AM Tea in Personal Care Products – What is Truly Natural, Norma Manty

How to Use Social Media to Grow Your Tea BusinessKevin Rose

Hosting a Successful Tea Tasting EventBeth Johnston

Tea Sourcing in the Himalayas, Thomas Holtz

11:00 AM -12:00 PM Can I Say That? Legality of Health Claims, Asa Markel

Making Websites that Make Money, Elisabeth Knottingham

Capture the Media’s Attention (Panel Discussion), Heidi Kyser

ETS*: Tea and HealthMark Blumenthal

Focused Tasting: Africa, Nigel Melican

1:00 – 4:00 PM Skill Building: Comparative Origin Cupping, David DeCandia

Skill Building: Brewing & Serving Hot & Iced Tea, Scott Svihula

3:30 – 5:30 PM Creative Finger Sandwiches – Artistry on a Plate, Kim Hendrickson
4:00 – 6:00 PM Basketology – Creating Professional Gift Baskets, Tom & Pam Newell

Tea and Chocolate Pairing, Lisa Boalt Richardson

SATURDAY, JUNE 12
8:00 – 9:30 AM Reality Check – Finding Happiness and Profitability in Tea, Charles Cain

The Language of Tea – Basic Mandarin for Tea Terms, Lambert Ninteman

Fearless Marketing – Owning Your Retail Marketplace, Bryan Stafford

ETS*: Global Trends in Tea, Brian Morgan

Focused Tasting: Teaching Tea – Mentor Your Staff into Becoming True Tea ProfessionalsSuzette Hammond

Focused Tasting: Global Tisanes-New Tastes and Increased ProfitsYoon Hee Kim

9:45 – 10:45 AM Being Provocative-The Art of MerchandisingBill Waddington

Hawaii Grown Tea -Why is it so Important? Eva Lee

ETS*: Rooibos and the Body’s Own Master Antioxidant -GlutathioneCarl Albrecht

11:00 AM - 12:00 PM From Selection to Description – Developing Tea Menus that Tease the Taste-buds, Lindsey Goodwin

Tea -There May Be Trouble Ahead, Nigel Melican

Making the Transition from a Mom and Pop Business, Thomas Wagner

ETS*: Transforming the Tea Industry, Sabrina Vigilante

Focused Tasting: Blended/Flavored Teas, Mim Enck

1:00 – 4:00 PM Skill Building: Blending a Classic Breakfast Tea, Eliot Jordan
3:30 – 5:30 PM Tea and Cocktails – Flavor Fusion, Lisa Brown
4:00 – 6:00 PM Honey Sommelier – Tasting and Pairing Artisanal Honey with TeaC. Marina Marchese

Tea and Cheese Pairing, Cynthia Gold

SUNDAY, JUNE 13
8:00 – 9:30 AM How to Photograph Tea and Teaware, Jennifer Sauer

Social Responsibility and Certifications (Panel Discussion), Moderated by Heidi Kyser, Panelists include: Christine Courtelis of TransFair USA, Ann Maria Hourigan of QAI, Graham Mitchell of UTZ CERTIFIED North America, and Sabrina Vigilante of Rainforest Alliance.

Fifty Special Event Ideas to Build Business and Drive Traffic, Amy Lawrence

ETS*: Tea Science-From Lab to Application, Rob McCaleb

Focused Tasting: Unusual Whites and Oolongs, Jane Pettigrew

8:30 – 11:30 AM Skill Building: Creating Blends out of the Box with Teas and Botanicals,
Steve Schwartz

Skill Building: Becoming a Better Cupper, Scott Svihula
9:45 – 10:45 AM Looking Deeply into Tea – The Gardens and Workers, Shelley Richardson

Ready to Drink Tea 101 – From Concepts to Consumers, Anton Angelich & Joseph Minella

Financing Options and Raising Capital for Your Business,
Robert D. Billow

ETS*: Fact or Fiction – The Science Behind Emerging Beverage Ingredients, Frank Jaksch

Focused Tasting: Unusual Black Teas, Jane Pettigrew

11:00 – 12:00 PM Tea Room Survival (Panel Discussion), Moderated by Dean Jablon

Current Research on Tea’s Health Benefits, Mark Blumenthal

ETS*: The Decaffeination Process, Richard Enticott

Focused Tasting: Japanese Green Tea, Rona Tison

11:30 AM - 1:30 PM Cooking with Tea – Exploring the Culinary Potential of the Leaf, Robert Wemischner

* ETS – Executive & Technical Content

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